01
Give AI the right context
Stop explaining yourself from scratch every time. Learn how to give ChatGPT, Claude and other AI tools the context they need to understand you, your work and what you're trying to accomplish.
AI Power User
Live online workshop · October 15
You already know how to ask ChatGPT a question.
Now learn how to use AI to think, research, create, automate and build things you couldn't build before.
No allegiance to ChatGPT, Claude, Gemini or whatever launches next.
We use the best tool for the job.
Most people are still using AI one prompt at a time.
Write this. Summarise that. Give me some ideas. Rewrite this email.
Useful? Sure.
But AI can now help you go from “I wish this existed” to actually making it exist.
You don't need to become a developer. You need to learn how to build with AI.
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Stop explaining yourself from scratch every time. Learn how to give ChatGPT, Claude and other AI tools the context they need to understand you, your work and what you're trying to accomplish.
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Stop treating AI like a question-and-answer box. Learn how to work with it across bigger projects, multi-step tasks, research, analysis and problem solving.
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Start getting AI to actually do work. Learn what workflows, automations and AI agents are, when each makes sense, and how to turn things you repeatedly do into something reusable.
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Take an idea and make something. A personal tool. A prototype. A website. A dashboard. An internal tool. An app. You'll learn the process of going from “I want this” to something that actually works.
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ChatGPT. Claude. Gemini. Cursor. Whatever comes next. You'll learn how to think about AI tools, what they're good at and when to switch rather than becoming dependent on one platform.
By the end of the workshop, you'll have used AI on real work and taken something from idea to functional.
More importantly, you'll understand the process well enough to do it again.
Because the point isn't to learn another AI tool.
It's to expand what you're capable of doing.
I'm not a traditional developer.
I started using AI to make things I previously couldn't make.
Since then I've built and shipped 20+ apps, won two app-building awards, and taught 4,000+ people.
My background is business, marketing, UX and CRO.
So I'm not particularly interested in teaching you every button in today's hottest AI tool.
I'm interested in one question:
What can we actually build with this?
The workshop
Live online · October 15 · 90 minutes · $47
A practical, hands-on workshop for people who want to go beyond chatting with AI and start building with it.
Tool agnostic · No coding background required
Building with AI means using AI to create something functional rather than only asking it for answers. That could be a workflow, automation, AI agent, personal tool, website, prototype, dashboard, internal tool or app.
Yes. Many useful things can now be built with AI without traditional coding skills. You still need to understand what you're trying to accomplish, communicate it clearly, evaluate what AI produces and test whether it works.
No. You don't need a technical background to start building with AI. More complex or production-critical projects can require technical expertise, particularly around security, architecture and reliability.
You can build personal tools, AI workflows, automations, agents, websites, prototypes, dashboards, internal tools and apps. The important skill is learning how to take a problem or idea and determine what you should build to solve it.
Start with a real problem, repetitive task or idea rather than choosing an AI tool first. Define what you want to accomplish, give AI the necessary context, create the smallest useful version, test it and iterate.
Start small and solve something you actually care about. A repetitive task, something you currently manage awkwardly in a spreadsheet, a personal tool you wish existed or a simple workflow you do repeatedly can all be good first projects.
There isn't one best AI for everything. ChatGPT, Claude, Gemini, Cursor and other tools have different strengths, and those strengths change quickly. That's why AI Power User is tool agnostic.
It depends on what you're trying to build and what you need the AI to do. Rather than teaching you to depend on one model, AI Power User teaches you how to choose the right tool for the job.
Not necessarily. If what you're building requires code, an AI coding environment such as Cursor can be useful. Many workflows, agents, automations and other useful things can be created without one.
No, but different tools are better at different things. Understanding when another tool would give you a better result is part of becoming a more capable AI user.
Using AI often means asking it to produce an output: write something, summarise something, research something or answer a question. Building with AI means using it to create something functional or repeatable that solves a problem or performs work.
Prompting is only one part of working with AI. More advanced use involves giving AI context, working across larger projects, breaking goals into steps, using tools and data, evaluating its work, iterating and creating repeatable systems.
Move beyond searching for the perfect prompt. Give AI better context, use it on real problems, learn how to break larger goals into steps, understand which tools are good at which jobs, and build things with it repeatedly.
Give AI the context of the whole project rather than treating every conversation as an isolated request. Break the project into stages, let AI help plan the work, work through each stage and continually evaluate and refine what it produces.
An AI workflow is a repeatable process where AI performs or assists with one or more steps. It can be as simple as turning raw information into a structured output or involve several tools and stages.
An AI agent can work toward a goal, decide what to do next and use tools to take actions rather than simply returning one answer.
An automation generally follows predefined rules. An AI workflow incorporates AI into a repeatable process. An agent has more autonomy to determine what steps or actions are needed to accomplish a goal.
Often, no. If a predictable workflow or simple automation solves the problem, that's usually the better solution. The important skill is knowing what to build rather than automatically reaching for the newest technology.
Yes, depending on what you want it to do. Some agents and AI workflows can now be created through natural-language and no-code tools. More sophisticated agents may still require technical implementation.
Look for work that is repetitive, time-consuming or follows a recognisable process. Identify what information AI needs, which parts require judgment, what actions need to happen and where a human still needs to be involved.
Look for things you do repeatedly, information you constantly move between places, predictable decisions, manual research and tasks that regularly make you think, “There has to be a better way to do this.”
Vibe coding is a way of building where you describe what you want to an AI coding tool and work with it conversationally to create and change the product instead of manually writing every line of code yourself.
No. No-code tools generally let you build using predefined visual components and functionality. Vibe coding uses AI to generate and modify code from natural-language instructions, even if you personally aren't writing the code.
Yes. AI coding tools have made it possible for people without traditional programming backgrounds to start building. You still need to be able to define what you want, test the result and recognise when you need technical help.
AI can help with much of the process of creating an app, including planning, interface development, coding, debugging and iteration. More complex, sensitive or production-critical apps can still require professional technical expertise.
Yes. Non-developers are already using AI-assisted tools to build working apps. Building something and shipping a secure, reliable production product are not always the same thing, so the level of technical expertise required depends on what you're creating.
No. Apps are one example of what you can build. AI Power User is about the broader skill of building with AI, whether the right solution is an app, agent, workflow, automation, personal tool, prototype or something else.
No. You aren't coming to learn programming for the sake of programming. You're learning how to use AI to turn ideas and problems into useful things.
Whatever is best for what we're doing. The workshop is deliberately tool agnostic and isn't tied to ChatGPT, Claude, Gemini or any other single platform.
If you're already using AI primarily through chat and prompts but haven't made the leap into workflows, agents and building, this workshop is designed for that next step.
90 minutes.
$47.
AI Power User · Live October 15