Kartra vs Clickfunnels – an Honest Comparison | NinaKolari.com

Kartra vs Clickfunnels – an Honest Comparison

In this review you'll learn how Kartra compares to Clickfunnels in terms of...
- Features
- Price
- Pros and Cons
- Comparison of the two

I have used both platforms extensively for my online coaching and course business. This review is based on my own exprience on running a business using these platforms. 

And to be transparent I am currently using Kartra after recently cancelling Clickfunnels subscription. 

Features - What Do You Actually Get

I've used both platforms extensively and trialed all their features and run my business on both platforms.

This review is based on experience and although I am an affiliate to both - commission does not impact my review. 

Email Marketing


Email marketing in any way you want from creating to actual delivering the emails.

Create automated campaigns, autoresponders, drip campaigns and broadcasts.

All with beautiful done-for-you templates or DIY if you wish.

No extra cost involved.


Email marketing is ONLY available at $297 version and even so email marketing with Clickfunnels is very, very basic. 

You still need an STMP server who actually sends you email. You can use free services but it it recommended to pay to get better service.

If you use Clickfunnels I highly recommend using external email marketing provider like ActiveCampaing or Convertkit.

Winner: Kartra (by a mile!)

Membership Sites


With Kartra you can do pretty much anything and in any way you want.

Create multiple membership levels, host all your videos under Kartra and keep track of leads with integrated shopping cart function.

All this you can do by drag-n-drop function making it super easy to use and build.


This is a feature with many issues on CF and they have no plans of developing their membership site.

You need to host videos externally for example Youtube (not recommended) or Vimeo (extra cost).

Biggest issues are payment problems and integrations as well as not being able to deep link - major issue if your course has multiple modules. 

Winner: Kartra

Shopping Cart


Fully-customizable sales pages, product pages, multi-step funnels and much more.

Integration with Stripe, Paypal or many others.

Use Done-for-you templates or create your own.


Fully customisable shopping cart and checkout pages - works with Stripe and Paypal. 

Affiliates only available on $297 option!

Winner: Kartra

Split Testing


Split testing and analytics are included in the package.


Split testing and analytics are included in the package.

Winner: tie

Calendar Function


Kartra recently launched Calendar functionality which of course integrates with everything inside Kartra making it super easy to manage.

Schedule live events, appointments, and anything else seamlessly. 


Clickfunnels does not have this, you need external provider which means another monthly expense.

Winner: Kartra

Video Hosting


You can host videos with Kartra and add awesome extra functionalities like click-to-action to your videos - very powerful.


You need external video host like YouTube (free but not recommended) or Vimeo (cost extra)

Winner: Kartra (Video is the Future!)

Support from the Platform


Kartra offers responsive support plus very active Facebook Group.


Clickfunnels offers support and Facebook Group.

I have had some issues with CF support by not getting response to my tickets in timely fashion, or at times support with some attitude - true story!

Winner: Kartra

Biggest Differences

The biggest differences between the platforms are that they serve a difference purpose.

Clickfunnels is a sales funnel software. 

Kartra is all-in-one business management software.

Clickfunnels on its own does not allow you to run your whole business, where as Kartra does.

Which one is better for you depends which stage you are in your business and what do you want.

When Clickfunnels is better?

Clickfunnels is great if you just want effective sales funnels with a drag-n-drop interface. You already have email service provider, website and all elsewhere then Clickfunnels is great option to host your opt-ins and complete sales funnels. You can also use it for autowebinars - it is not perfect but kinda works.

And if you want to make money as an affiliate, Clickfunnels affiliate system is great as they have two-tier earning possibility and even a possibility to earn a free car (read more here).

Because of these awesome affiliate set up lot of people promote CF. If you've read glorious reviews of Clickfunnels (especially the ones that offer lot of extra bonuses), these are an affiliate posts, and many times in disguise. 

When Kartra is better?

Kartra is great option when you want all-in-one solution to run your business. 

If you are not interested integrating various services with Zapier and all, go with all-in-one solution - trust me on this one!

Kartra offers everything you need to run your business and best of all everything works automatically together. 

My Choice...

I already mentioned that I use Kartra at the moment in the first paragraph but here's my reasons why I changed. 

Why I left Clickfunnels

Clickfunnels served me great for a while and I was pretty ok with their service.

What I disliked from day one was lack of Undo - button! Trust me, this is a huge problem. 

Another big downside with CF is lack of development of the platform. They focus on creating pretty templates, unnecessary games rather than improving the fuctionality of their platform.

Zapier is necessary to get everything talking with each other - if you run multiple funnels you end up with way too many zaps.

And lastly the community started feeling like massive networking marketing event - which the affiliate system creates.  

Why Kartra

After running my business for years I started to hate that all services were separate and having to use Zapier to try to integrate all. 

I just want to run my business as lean as possible and my current multiple service provider set up did not match this.

Kartra offers all in one - and all I need.

There is slight downside with Kartra is that they do not handle EU VAT - but neither does many other services. If EU VAT is an issue for you, it is if you sell to EU based customers, try Thrivecart as they have it built in. 

Your turn!

Don't forget to share the review on social media and leave a comment letting me know which one you are using and why!

Kartra vs Clickfunnels – an Honest Comparison #kartra #comparison #clickfunnels
Nina Kolari

Nina loves creating how-to videos to help online entrepreneurs to streamline their businesses with high effective systems, tools and automations. She is completely location independent and travels frequently.

  • Robert says:

    Nina, this is a helpful review and seems to be more objective than those motivated by affiliate schemes. Thanks. I appreciate your side by side comparison. The big difference it seems to me is that Kartra is a whole system and Clickfunnels is one slice. Question: Is there a danger in hosting everything on a third party site like Kartra since it’s not your own “real estate?”

    • Nina Kolari says:

      Yes Kartra can provide all in one solution to run business. This helps tremendously with analytics and running your business based on facts and numbers.

      Yes there is a risk having all in one, but I am not sure how big of a risk it is end of the day. It is something to consider for sure when you are reviewing options.

      I personally dont consider it a huge risk. Sure Kartra could disappear but I am ok taking that risk that happening in the future and having everything under one roof that helps me sell more today.

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