How Pinterest & Sales Funnels Will Improve Your Business Income
Are you ready to turn up the volume on your business? Do you have a sales funnel in place yet? Read on to learn more about Pinterest Sales Funnel!
I’ve been working as an online marketer for many years now. I’ve followed the trends, listened to more than a few “guru” webinars and purchased way too many online tech deals or “proven” systems that promised financial wealth beyond my dreams.
Some of these were helpful in my business, but most of the time and money spent would have been better used for things like nice dinners out, a great camera, a new wardrobe and upscale vacation spots.
What’s different now is I’m consistently focused on data and results. Facebook ads are risky, SEO is great and I use it day to day but it only works over time, Instagram and Facebook are feeds you can’t control and Twitter… don’t get me started.
The bottom line is social media in general can be helpful to your business if you have the free time to do it right (we’re talking hours per day). I just don’t count on it to drive my business success.
What I have learned over time is that Pinterest is my most dynamic and effective traffic generation tool. While it can be just social for some, for a business to have this combination of keywords and images in front of prospective buyers is better than chocolate on ice cream. I think it’s better than Google for most businesses.
I used to struggle to keep traffic coming to my online business, but Pinterest has given me the boost I need to succeed. Combine active Pinterest searchers looking for something they need or want with a sales funnel and you have my favorite word: KA-CHING!
Having a sales funnel in place to automatically bring Pinterest traffic to my sites or landing pages to make a connection, grow interest and make sales has been a dream come true.
How a Sales Funnel Can Help Your Business
A sales funnel can turn your business into a passive income machine that turns strangers into supporters and buyers of your products and services. Picture a real funnel like you might find in your kitchen or garage.
A sales funnel process is similar – it brings a large number of people to the starting line (top of the funnel) and step by step gets them to know about your business, trust you and ultimately make a purchase.
It goes without saying that the number of people who enter your funnel will shrink over time for one reason or another. It just a fact that some people will warm up to your products faster than others and some will drop away. It is the nature of business. Your goal is to keep as many of them as possible inside the funnel.
A good sales funnel with help you nurture different audience types through the process with different freebies, automated emails, and landing pages. It gives you the ability to talk WITH them where they are in the sales journey and not sound like you are talking AT them. This helps grow happy customers and sales.
Elements of a Good Sales Funnel are...
Let’s start at the beginning.
Many pinners, entrepreneurs, coaches, small business owners and bloggers look to build a sales funnel because they want to move from part-time to full time and quit the 9-to-5 grind. Some business owners are simply stuck about how to capture leads without spending more and more money or investing precious time. So you need to be clear who you are selling to, what you’re selling and what your focus is going to be.
You must have a good idea of who your target audience is to be successful in today’s market. Time invested in REALLY knowing who they are and what they need is key for a funnel to be able to drive sales your way.
Your funnel can then be put together in a way that will show them how you can make a difference in their lives.
Here are the highlights of the basic funnel steps:
Define your target audience!
What products and services do they need or want?
How can you solve your audience’s problems?
A content plan (website, blog, social media)
Free or nearly free offers to capture emails
Easy payment process
You are probably saying to yourself, “I don’t know how to build landing pages and automated email sequences – NO WAY!”
Trust me, I know how that feels. But the technology for all this is super easy these days and there are resources to help bring the pieces together smoothly. And if you want me to build your funnel WITH you, head over here.
Create a Content Plan
Now that you’ve got the basics set up, it is important to take a good look at your website and make certain your content helps support your sales efforts.
The most direct sales funnel will take someone from Pinterest direct to a landing page or blog post designed to capture their email. Some people will want to look around more and get a sense if they can trust you, so make certain your site, posts and any social media pages support this process.
Freebies & Opt-ins
Once you get your audience to click through from Pinterest to some of your content it’s time to offer them a freebie or some bonus content.
This is a key step in the process, because it is the automated email sequence that helps you make a true connection with your audience and get them to trust and understand you have something for them.
IDEAS FOR FREEBIES AND UPGRADES:
A simple newsletter or blog post
An intro video
So now they have given you their email address and accepted your freebie offer. They are now a bit deeper into the funnel and at least interested in what you have to say or sell. Most automated email series are pretty simple, though you can bring prospects along different email paths depending on their actions or non-actions along the way.
A simple funnel is best, though, and usually most effective.
These emails are designed to give your customer confidence in you in steps and take them forward to an ultimate purchase.
A Basic Email Campaign Example:
Email 1: Welcome and here’s your freebie
Email 2: Follow up re: free offer
Email 3: Share a story about life without your product or service
Email 4: Share testimonials from previous customers – with link to SALES PAGE offer
Email 5: Uplifting personal story and walk through all benefits of your offer
Email 6: Establish a deadline – price going up soon
Email 7: Reminder: special offer ending soon
Whether it’s a retail item for sale of a $997 course, your products need a sales page. It is the jumping off point that motivates your audience and convinces them your product or service is right for them.
You can link to and send your audience to a sales page no matter where they are in your sales funnel. Your strategy will depend on how well you know your audience and how much trust needs to be built up before making the sales presentation.
Some sales page highlights:
Compelling content that explains the benefits
Proof of the benefits with examples
Call to action
Test and refine as needed. You want your process to be easy and user-friendly.
These days just about anyone can build a successful sales funnel with the help of Pinterest to bring traffic to your offer.
The technology has never been easier and there are resources available to walk you through the process. Come along, enjoy the journey and start growing your business and income to new heights.