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Pinterest is often forgotten social media when talking about marketing services and products, except make up and fashion of course!
But it is so wrong thinking.
Pinterest is an incredible lead generation and traffic tool that literally kicks Facebook out of the picture and marketing plan!
I actually stopped using Facebook altogether since going all in with Pinterest.
I don't need to pay for ads anymore, no more constant chatting in groups in hopes of someone taking up on your offer, no more exhausting FB Lives... You can check my FB page here, as you can see tumbleweeds are rolling there on their own...
Anyways, let's get to the tips I promised. I'll talk about Pinterest funnel later.
How Get More Clients with Pinterest
Let's get to it and talk about how you can get more clients using Pinterest as your lead generator.
GET YOUR GRAPHICS RIGHT
First things first, get your graphics right! Pinterest is a visual social media and getting the right image makes a huge difference.
Use vertical images with 2:3 proportion. Do not try to re-use any other social media graphics you have. Just create a new one with...
USE CANVA FOR GRAPHICS
Canva is an awesome tool that allows you to create all kinds of graphics for all kinds of needs. You can find hundreds of Pinterest templates that are correct size and look awesome.
Looks does matter on Pinterest!
MASTER THE LOOK
The look of the pin is as important as it the message. Stick with your brand colors and fonts on Pinterest or use something very similar. You want consistency in all your brand visuals.
Pins with up to three main colors works the best.
As mentioned before Pinterest is a highly visual media. Use really, really good images on your pins. Make sure they are high quality and sharp.
Heads up though, don't go on Google to find images! Use image banks for your images to avoid any copyright issues.
You can get images directly from Canva, both free and paid, or you can use an image banks like Depositphotos.
Don't be afraid to add you personality on your pins. People see hundreds of pins and your pins are like everyone elses, you'll disapper in the crowds.
At the moment there are literally millions of really light colored, almost white, pins promoting business services. Go the other way & stand out!
Do put your domain on the pin graphic. Your name is not enough, put the actual domain. Sometimes links get broken and in these case a domain on the image saves your lead!
MAKE IT MEMORABLE
No matter what style or colors you use, stick with those! You want the browser to instantly recognize your pin from the sea of pins.
Your differentiator could be the font you use, colors, style or even your own photo on the pin (I do this).
Use Pinterest tool like Tailwind to automate your pinning. I can almost guarantee that the money you put on either software will come back tenfolds in matter of days in terms of leads!
Build Your Pinterest Funnel
Pinning itself gets you visibility and what do you aften makes the difference in your bank account.
Optimizing your content, adding opt-ins and creating a Pinterest Funnel is the magic here.
A Pinterest Funnel could be a simply following:
Pin -> Blog Posts with Opt-in -> Email Sequence -> Sales Page -> Money on Your Bank Account
Create Valuable Content
Create content that your leads want to read.
Aim is not for you to become a blogger but to create few pieces of content that your readers want to read.
How to articles works really well and generally speaking you should address the first problems your leads come across in their journey.
Another great one is 8 Tips, 5 Strategies type of posts.
You do not need to create a post everyday, not even every week, but you do need to create few posts that you can pin to Pinterest.
Content with Purpose
Before you create any content, consider two things:
What is the purpose of that content
What kind of opt-in/freebie I can offer
No matter what you create it should have a clear purpose behind it and then an opt-in form on the post.
Make it super easy for your leads to subscribe to your emails.
Once someone opt-ins to your email list, what happens after?
Create an email sequence that warms up your leads and preps them to convert.
My favorite email tool is Convertkit. I did the change literally few days ago so I am still building up my sequences.
Create a sales page for your service / product. When you subcribers move in your sequence there will be a point you want to sell them something.
Make it long form, short form, video, autowebinar or any other type but just make sure you have one ready.
My favorite sales funnel tool is Clickfunnels.
If you are interested in Clickfunnels, you can download free CF templates.
Smooth Check Out
Most sales are lost during check out process!
Forgotten logins, credit card problems, too many steps, click here/there/everywhere etc. and you sold a sale.
Do not allow that to happen to you and use a dedicated and customizable check out with Thrivecart. They had a killer lifetime deal going at the moment - just saying!