Do This First. Your Sales Funnel Can Wait.
Having a sales funnel is one of the best ways to earn a passive income and make money while you live, play and sleep.
Yes, there is work to be done to build it, test it and bring leads to the top of the funnel. But once you have it set it up right, you will only have to spend small amounts of time maintaining it.
So, is your business overall in good shape?
Do you have a product or service people praise to their friends?
In spite of this, is getting new customers a struggle and taking up more time than anything else?
Do your results come close to meeting your financial goals?
If you say no to any of these, it’s a good time for you to learn more about sales funnels.
Depending on your type of business, you might call it a new customer funnel or a fresh client funnel. No matter, the goals are the same – more potential customers checking you out and ultimately more money in the bank.
How your successful sales funnel attracts customers
The first step inside the funnel is to establish yourself and your business as trustworthy and reliable. This is the biggest reason you need a sales funnel.
It is pretty hard to make sales on the internet without building some trust with your prospective customer.
They probably don’t know how wonderful you are yet and many people feel the internet has too many marketing types who promise the world and deliver little or nothing.
So in the early stage of the sales funnel process, the potential customer will still be a bit unsure about your product or service.
This is one reason for you to offer them a “freebie” lead magnet on your landing page. You get their email (which is golden!).
They see a small part of your main offer and decide if you can help with their problems or desires.
A good sales funnel turns a “looker” into a paying customer
The time right after they give you their email can be a great place to offer them a low-cost course or product.
This step isn’t always the right one to take, but sales magic is in the air when they become a buyer and feel they received good value.
When your prospect becomes a buyer, the odds increase they will purchase your larger product or service later.
To that end, treat every prospect who shared their email as a valued customer. If they keep reading and viewing your helpful and interesting emails, you likely will have an honest-to-goodness customer with a credit card ready and waiting.
This is why a sales funnel with an email sequence is critical if you have an online business – or even a brick-and-mortar business. It offers an opportunity to engage with them, provide value and build trust over time.
Once in place, an automated email system can be used for months and years with minimal fine tuning. It’s critical to getting prospects to purchase and building your successful business.
Filling the top of your sales funnel
Getting people potentially interested in your offerings into the top (the widest part) of your funnel is a key part of growing your business. This can be done a variety of ways.
You need these prospects to feed through your sales funnel toward a purchase.
Facebook ads are an easy way to reach out, especially with “cold” traffic, but this avenue is very costly and less effective these days. There are a variety of powerful tools you can use to capture traffic and get it to the top of your funnel.
Options available include blogging, vlogging, podcasting, online forums, search engine options like Google and YouTube SEO and Pinterest, and social media like FB, Twitter and Instagram. We’ll go over these traffic options in other posts.
Your great idea to finished sales funnel by tomorrow!
The ease with which a sales funnel can be created is due to software being developed to be user friendly. Software programs like Clickfunnels, Convertri and Kartra (see my review post here) make it easy to build your funnel with drag-and-drop layouts without any coding required. You can go from a great idea to finished funnel in less than a day. Honest!
Yes, there are a number of elements in a sales funnel but building one is easier than ever. Once built, it can be automated and used to bring potential customers to your door day in and day out.
Isn’t it time you took your marketing efforts to the next level?
Click here to get your AUTOMATED lead machine aka Pinterest tips BELOW. (Yes, this is a freebie in exchange of your email. But don’t worry, our emails and videos will give you tons of valuable information to help your business grow.)