HEAD'S UP: Your book is on the way to your inbox! While you wait, give this post a read...
"The ONE thing that Will Make or Break Your Upwork Business"
...PLUS a special limited time offer (scroll to the bottom if in a hurry)
Most people get this wrong, and I don’t want you to be one of them!
Are you wondering what it is?
What is your guess? Profile or maybe proposal?
Yes, those are important but only after this one.
What is it?
If you don't have a niche on Upwork (or for anything on your business), it has potential to rumble pretty quickly.
So how do you find a niche for your business on Upwork?
This is easy, don't worry!
Let’s get into it….
What is Niche anyways and why do I need to choose one...
As an online entrepreneur choosing a niche is one that should happen early stages of your business. Having said that, still today I meet many entrepreneurs that “just want to serve everyone”.
I kind of know that feeling and have been guilty of it myself. So what changed my mind and what happened after?
What changed my mind was that I heard successful examples from many entrepreneurs. I analyzed their business model and realized I am actually missing out when I try to “serve the world”.
When I did narrow my niche down, I actually sold more of my services than ever before!
I was working with right clients and doing perfect projects for me.
Before choosing a niche I was doing a bit of everything and working with clients that did not match my ideal client. It is time consuming and does not pay enough compared to the effort necessary.
So what is it then?
A niche is an area of a market you choose to focus on. It is that one thing that separates you from all the other service providers out there.
Imagine someone finds your website on Google or Facebook and lands to your website because of an awesome blog post on copywriting for lawyers and after reading your blog post they browse around your website only to find nothing more on the topic and all about copywriting for hairdressers. So they leave… and never come back.
But imagine same scenario and all your content is focused on copywriting for lawyers so this person hangs around much longer, reads about you and your expertize and will most likely also sign up for your newsletter when you have great incentive to do so. This is what we want!
Same goes for any freelance website - competition is fierce but once you find small niche, you suddenly notice how uncrowded the space is!
Big Fish in a Small Pond
You may wonder why I am talking about fish here but here’s a great example of what I mean. It is better to be a big fish in a small pond than small fish in a big pond.
You see what I mean?
When you choose a narrow niche you are the big fish!
It is far easier to become a recognized expert in a small area than a large area. Being a recognized expert means… more qualified clients, higher income, more freedom. By saying no to people you actually make more money! Sounds totally wrong, but it is right.
Clients are very selfish, they only care about themselves and their project. They want someone who "got the t-shirt" so to speak - someone who is expert in what they want done.
Introducing Upwork Niche Training Course,
straight from inside "Upwork Course Bundle"!
How to Research Profitable Niche on Upwork
Here’s a glimpse into what you get when you join:
- All about you and what you want out of your freelance business and what are your most profitable skills.
- Service research, what is out there and what you could be doing.
- deep dive into searching on Upwork with me.
- Service is not niche enough, lets talk industry.
- Same as industry, research with me on the course.
- Your shiny new niche reveal!
Basically, you'll do the brainstorming and researching with me to find services and industries in DEMAND right now, today!